Wednesday, August 22, 2012

COMPUTING: TABLET WARS

While its utility is still questionable, Apple’s iPad has unleashed a new, internecine battle on the tablet front, which will involve both device manufacturers and OS providers

Starting off with Sony, it’s planning to develop a device that would primarily be an e-book reader and is expected to debut the same by the end of the year. Microsoft too is rumoured to be giving shape to a tablet called Courier, which is expected to be a dual 7-inch (or so) screen with multi-touch feature, and designed for writing, flicking and drawing with a stylus, in addition to fingers. Google is also expected to be playing a formidable role in the tablet wars with Android at the fore front. The open source software that is getting regular updates has already made waves (NPD claims it to be the second most used operating system, even ahead of the iPhone OS) with plenty of applications to cater to the emerging needs of the consumers. It’s expected to be the first choice for tablet computing, given its love for Flash and multitasking abilities. As a matter of fact, MSI and Asus had showcased tablet powered by Android earlier at the CES and are open to the idea of having an Android-based offering in the near future. Google is also rumoured to be working on its own tablet. Given the kind of success Google Nexus One has got, this one could surely get iPad panting! Similarly, HP’s White-hot Slate arriving with WebOS on “Smartphones and Tablets” will be only used in touch kind of devices. Michael Souers, S&P Equity Research, comments to B&E, “Apple is competing against itself. As I-pad is proving to be a great success, it could take away the major market share from its competitors, especially in the E-book segment.”

These may be distant dreams, but there are a few products that are already trying to make the most of the iPad frenzy by offering more packed devices at more enticing price tag. One of these is being offered by a German company Neofonie and it was been innovatively called WePad. The spec sheet for the same reads out to be 11.6-inch screen, 1.66GHz processor, front-facing camera, 2 USB ports, SIM slot, MicroSD slot, Flash, Adobe AIR, and ability to use all open eBook standards; in short all the things that the Apple iPad was criticised for not providing. It’s also noteworthy that this Android-based tablet is priced at €449, while iPhone is priced at €499. This indicates that the war is already on and with newer options being added in the market, and there is going to be some form of price correction. Interestingly, all this competition would also heat up the OS space with a brawl between iPhone, Android & Windows. For us, that means more innovation, better, sleeker gadgets and the price tags getting sweeter.


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