Says Keith Pardy, Marketing Head (Global), 
Nokia, “What you will see coming from us in the future is not just a numbering system, you are going to start seeing names that carry a meaning and are important to consumers.” Call it piggy-backing on the innovative branding moves of their competitors or simply being copy-cats, the company has certainly realized that customers all around the world identify themselves with and respond well to product names that carry some connotation.
For complete IIPM article click here
Source:- IIPM Editorial
Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative
Nokia, “What you will see coming from us in the future is not just a numbering system, you are going to start seeing names that carry a meaning and are important to consumers.” Call it piggy-backing on the innovative branding moves of their competitors or simply being copy-cats, the company has certainly realized that customers all around the world identify themselves with and respond well to product names that carry some connotation.For complete IIPM article click here
Source:- IIPM Editorial
Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative
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