Brand: Lenovo

Headline: Great Movie Experience, Great School Grades... Only with Lenovo 3000 PCs

Baseline : New World. New Thinking.
Agency : O&M
4Ps Take : With PC companies slugging it out for a piece of the pie, Lenovo has decided to cash in on that great Indian obsession: Shopping. The power idea is to promote the Lenovo 3000 series through a chance to shop, you get gift vouchers upto Rs.50,000 on every PC you buy, which you can redeem for just about anything! The clinching benefits derived from this ad, therefore, are not just a great DVD experience (you can watch movies) or great school grades (surf the net and get wiser!), but also lotsa shopping! The ongoing offer period has been Branded as the ‘Lenovo Shopping Festival.’ The body copy also briefs you about other ‘benefits’: integrated camera, face recognition, anti-bacterial keyboard etc. The visual is catchy with the sibling-duo Saif Ali Khan and Soha Ali Khan holding gifts inviting you to avail this offer. Hard to resist, we’d say!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT
Pseudo-socialism is creeping back into the policy-making process ...
Management Guru's Speak on IIPM
Primary education as a mission under the banner of ‘Bharti Foundation’
...yeh Hindustan hamaraa...
Hyundai & Maruti, set on a pricey path!
THE GREAT INDIAN DREAM
IIPM is Here

An enigma and odyssey rediscovered...

So, when the Kellaways sample a taste of the harsh existence that is distinctive to an urban metropolis treating a newcomer, Maggie lends her support and offers them a tip or two from her experience, in turn receiving their allegiance and affection that was missing in her life. Hailing from different lo- cales does not prevent Maggie and Jem from falling for one other, even as they get familiarized with William Blake and his better half, who live close by. Blake’s poetic charm and enigma rivets the imagination of the young couple who are mesmerised by his poetry, at the same time helping them discover the connection between “experience” and “innocence”, even as his outspoken opinion on the conditions prevalent at the English Channel that was then witnessing a rebellion deeply influence them.

For complete IIPM article click here
Source:- IIPM Editorial, 2006
An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative



Read more:-

1. My Blog


2. IIPM News


3. IIPM : IIPM Links


4. IIPM: More about IIPM


5. IIPM Alliances - IIPM - by RAVI


6. IIPM PUBLICATION


7. IIPM: The Indian Institute of Planning and Management-------


8. THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT


9. Pseudo-socialism is creeping back into the policy-making process ...


10. Management Guru's Speak on IIPM


11. Primary education as a mission under the banner of ‘Bharti Foundation’


12. ...yeh Hindustan hamaraa...


13. Hyundai & Maruti, set on a pricey path!


14. THE GREAT INDIAN DREAM


15. IIPM is Here

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Damned if we do!

China’s Three Gorges dam has been toasted by its planners as the engineering marvel of the 21st century. As the world largest hydroelectric river dam, the project is expected to produce more than 100 billion kw of electricity after its completion; and is simultaneously expected to end the requirements for irrigation in the Yangtze-Kiang river basin region, and even the problems of flooding. This postmodern project has the potential to really help China; but unfortunately, the project has also raised high geological, social and ecological concerns.

Yangtze, according to scientists, adds close to 530 million tonnes of silt to its reservoir. Thus, though the dam might address short-term concerns, in the long run, it might result in the death of the unriver itself. Furthermore, the 600 km long reservoir is likely to inundate close to 1,300 archeological sites and displace up to 1.9 million people.

The undemocratic and dictatorial planning for dams in China has historically ensured that no anthropologists or sociologists are included in the planning team. In this case, the unstable geology of the region has great danger of causing dam induced earthquakes, something China has experienced regularly – in 1975, the Banqiao-Shimantan reservoir collapsed affecting close to 12 million before killing more than 200,000; China has recorded as many as 15 earthquakes caused by dams; in 1962, and witnessed one of the most powerful dam induced earthquakes.

The path of modern development should also look at the environmental sustainability. The Three Gorges dam will definitely support development, but its effect on China’s environment has not been properly analysed.


Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Read more:-

· My Blog
· IIPM News
· IIPM : IIPM Links
· IIPM: More about IIPM
· IIPM Alliances - IIPM - by RAVI
· IIPM PUBLICATION
· IIPM: The Indian Institute of Planning and Management-------
· THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT: IIPM Students ...

The mother of all money supply crises

To the surprise of many, in the fourth week of March, the call money market experienced one of the most outlandishly bizarre rallies – call rates skyrocketed to a pernicious 70% (!!!). Is this simply eccentric market behaviour, or is it simply a horrendous manifestation of certain flaws on which the Indian economy continues to roll ahead?

In the recent past, India has grossly lost its grip on its monetary situation and such an irrational exuberance only goes on to prove the same. No doubt, escalating inflationary pressures (with inflation rates hovering around 6-6.5%) as well as money being withdrawn by the corporate sector for advance tax payments (to the tune of Rs.450-500 billion) are clear reasons for visible money supply going down. But as B&E had forecasted in its previous issue, the biggest culprit to the ongoing drama is none but RBI.


For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Read more:-

· My Blog
· IIPM News
· IIPM : IIPM Links
· IIPM: More about IIPM
· IIPM Alliances - IIPM - by RAVIIIPM PUBLICATION