Tuesday, July 17, 2007

“Quality is good. We like quality. Let’s all work toward better quality together.”

Similarly, a strong case for it was made over and over again. Everyone was told that if the company could reduce its shipand- fix mentality there would be enormous market share opportunities and significant cost savings. at’s why it was urgent to install Six Sigma, a statistical approach originally developed at Motorola, which would wring out variation and ensure products were built right the first time and delivered according to expectations. Now, when we say, “everyone was told,” we don’t mean a handful of senior executives stood on a stage once or twice a year and intoned, “Quality is good. We like quality. Let’s all work toward better quality together.” No, we mean managers throughout the company were in something of a little frenzy. Their message was more like, “Six Sigma is all that matters. You can’t get promoted or get a raise or stock options unless you become a true believer.”
Extreme? Of course. And yes, that extreme quality initially intruded on the activities of employees it shouldn’t have, like marketing types, designing an ad campaign. It also spawned more “look-whatwe- can-do!” presentations than were necessary. Indeed, in Six Sigma’s early days, the projected gains put forth in these kinds of presentations were roughly equal to the free world’s gross national product. Six Sigma did end up delivering billions of dollars from market share gains and productivity improvements, but not that much! And yet, if a company has any scale, we’d still make the case that Six Sigma demands a whole-organisation approach.
Yes, sometimes you make more noise (and work) than necessary, but when it comes to radical change, if you want to move the needle even a little, you have to holler a lot.
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Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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Wednesday, July 11, 2007

Unabashed! That is what Pepsi is in India when it comes to cricket

Clearly, Pepsi and the agency took the cue from the reigning sentiments that were flowing in the minds of every Indian at that time: to get fresh talent into Team India. “The kids were actually a bonus,” Rohit Ohri, MD, JWT, told 4Ps B&M. “It was a challenge to work with four kids who were so fresh and had no clue about acting, yet it was fun and the result, great,” he said.

However, at a time when the industry is screaming hoarse about lack of freshness in creatives, this act from the Pepsi stable admittedly has nothing innovative to its credit. But it appeals to the emotional attachment that the average Indian has for the game.

The best part perhaps is that Pepsi has managed to pull out of a terribly embarrassing situation, without having to rely on any big-ticket (and big-bucks) celebrity a la Bollywood Baadshah’s or Shahenshah. In as much, Pepsi has shown the way for myriad other brands (Surf Excel and Bajaj Avenger included) who are cashing in by following a similar positioning.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Read more:-

About IIPM ! IIPM Programmes ! IIPM Placement ! IIPM Alumni ! IIPM Alliances ! IIPM Ranking ! IIPM Director's Desk ! IIPM Dean's Message ! History of IIPM ! IIPM Mission ! IIPM Curriculum ! IIPM Project Based Learning ! IIPM GOTA ! IIPM Dual Specialisation ! IIPM Faculty ! IIPM GOP ! IIPM Campus Resources ! IIPM Campus Events ! IIPM Sports Club ! IIPM Support Services ! IIPM Campus ! IIPM Libraries ! IIPM Cafeteria ! IIPM Academic Centres ! IIPM Wilton Park Reports ! IIPM Feedback ! IIPM Links ! IIPM Sitemap ! Contact IIPM !