Pizza Royale 007 --- 167,544 INR

So you thought fast food was cheap? Banish the thought; Chef Domenico Crolla has created, for a fundraiser, a pizza topped with caviar dipped in champagne, edible gold, sunblush tomato sauce, Scottish smoked salmon and more! Timing it with James Bond’s Casino Royale at the theatres, it's being touted as the ideal 007 grub. But with a price tag like that for the calorie buster, Mr. Bond might need to do some fund raising for the bill itself!

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Source : IIPM Editorial, 2006

An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative

In an age where science and technology rule the roost and contemporary living rings synonymous with flourishing urban metropolises

The protagonists of this real-life medical thriller are Dr. John Snow, a physician firm in his resolve of proving that there was ‘something in the water’ culpable for the mayhem, making him a solitary crusader of sorts with the majority of the medical fraternity espousing the miasma theory as it was, and Henry Whitehead, an affable and benevolent assistant priest who didn’t quite think Snow’s waterborne theory held much water and instead decided to debunk it for certain through his own interactions with the community’s casualties. Little were sceptics to realize that this confluence would culminate in a definitive and groundbreaking revelation for the entire medical universe. Meticulously plotting a graphical representation of those afflicted by the disease and correlating it to water resources in each area – the ghost map, the nomenclature it was accorded – Snow deployed his scientific acumen to the exhaustive extent of information derived from young Whitehead’s networking with households in the region. The outcome was a vindication of Snow’s initial hypothesis, an overhaul of London’s drainage mechanism that booted cholera out for good, and a blessing for the planet at large towards prevention of the ailment.

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Source : IIPM Editorial, 2006

An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative

Definitely, creating tomorrow today…

From a very modest family business of jute trading to an infrastructure conglomerate worth Rs.25 billion (asset base), the Grandhi Mallikarjuna Rao (GMR) group led by Chairman G. M. Rao has certainly come a long way in its corporate journey. Today, the group activities are dominated by the infrastructure business, but very few would know that GMR was one of the first groups to enter the power sector. But, in the absence of a firm power project policy, the group chose to enter the infrastructure business as a safer option. Over the years, the group has successfully managed to leverage the public-private partnership model effectively to develop and manage infrastructure projects.

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Source:- IIPM Editorial

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Jamshetji Nusserwanji Tata

Jamshetji Nusserwanji Tata is one of the most prominent business pioneers, memorable for the way he sought economic self-dependence under the British Raj, and negotiated for favourable policies for Indian businesses with the highly skeptical Lord Curzon. Ironically, his endeavours bore fruit only after he died, in particular Tata’s first steel plant in Jamshedpur. Others like Jamnalal Bajaj and Ghanshyam Das Birla also provided extensive support to Mahatma Gandhi and to the cause of Indian industries. Birla in fact did not agree with quite a few ideologies of Gandhiji, but still had immense respect for him. The relationships between these pioneers and the Indian National Congress were further nurtured by subsequent generations.

It was thanks largely to the endeavours of these pioneers that India had developed quite a few indigenous industries like steel, textiles, automobiles, aviation, sugar & paper by the time it freed itself from the yoke of the British. Without the contributions of these visionaries, India’s independence would have had no meaning.

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The Presidential elections of USA have today become the biggest showcase of political marketing

Yes, just like potential consumers, today political parties are keeping track of their potential voters and doing everything to woo them! The Presidential elections of USA have today become the biggest showcase of political marketing. The candidates are marketed in almost the same way as a shampoo or a face cream. The voters are pursued like consumers. The advertising campaigns are as glossy and slick. After all, we live in a fast food nation and our target is the Pepsi Generation. It’s about youth and fun and whatever your age, everyone is young. So if you want them to come and vote, you have to follow the advice of the marketing gurus who know this clientele very well.

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Source:- IIPM Editorial

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MRF Radials

BRAND : MRF Radials
AGENCY : Lowe
BASELINE : The big daddy of Radials

DESCRIPTION: Off the field, the legendary West Indian Brian Lara coming out from the hotel, asks the announcer to call for his car. Responding to Brian Lara, the announcer requests Lara to tell him the car’s number and driver’s name, but Brian Lara fails to remember. He snatches the microphone and announces for a ‘white car’ with MRF
tyres when loads of white cars with MRF tyres are lined out of the hotel.

4Ps TAKE: The clear-cut strategy to take Brian Lara for the Indian market, instead of Sachin Tendulkar, as the brand ambassador to promote their brand is to show the strong hold of MRF tyres used by Indian vehicles. The punch line, ‘the big daddy of Radials’ shows the market share of MRF in India and their number one choice. Surely, the Big B of cricket, Brian Lara will make this brand bigger in India too!

With Bernanke’s decision to hike interest rates, off-loading bonds make sense

Indeed, while median home prices in the US were in July at 1.4% higher than a year ago, they had declined by almost 10% over the last three months, which is one of the steepest declines since 1990.

Since early July, the situation has, however, changed. There is now a widespread belief that the US housing market is dead and that the economy will slow down, and that, therefore, bonds will continue to rally because the Fed will shortly begin to cut interest rates. I may add that the media is also full of negative stories about the housing industry. Therefore, with presently so much bearish consensus about the economy, as a contrarian, I think that the upside for long-term bonds is now extremely limited.

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Source:- IIPM Editorial

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