Saturday, August 11, 2012

Blood on the runway

You know you’re going wrong when fashion trends transform your wardrobe from being cool to terribly cruel...

Fashionistas were purring in delight when designers at the recently held New York Fashion Week made models strut down the ramp in animal furs that ranged from a dyed silver-fox on a coat, to a leather trench-coat with mink’s fur running down its back, to hoods and skirts with fur trimmings and even leggings made out of leather! Designer Michael Kors, who has faced the ire of animal rights activists earlier, got plenty of applause for his ‘quintessential American sportswear’, which spared not even sports apparel from using real fur. As fashion critics are doling out appreciation for the innovative creations that have made fur more wearable, it is apparent that from hoods to shoes to suits, which boast of fur will now be among the must-haves of the fashionable set. This is perhaps the point when we should remind ourselves of the PETA warning – “Fur on your back, blood on your hands.”

“Cave-people-like designers who still use fur are chasing headlines from the controversy. It does not take one ounce of creativity to rip the skin off of an animal’s back,” said Poorva Joshipura, Chief Functionary, PETA India. Describing the cruelty of this industry Poorva added, “Because fur farmers care only about preserving the quality of the fur, they use cheap slaughter methods that keep the pelts intact but which can result in extreme suffering for the animals. Small animals may be crammed into boxes and poisoned with hot, unfiltered engine exhaust from a truck. Engine exhaust is not always lethal, and some animals wake up while being skinned.


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