BRAND: Amaron Battery
AGENCY: O&M
BASELINE: India’s most powerful battery.
DESCRIPTION: This one’s
an animated ad. A vintage car is driven out to a full public junction; cut to an ambassador, from which a netaji (along with his paraphernelia of loudspeakers) emerges and launches into a speech; cut to a limousine, which spreads out a ramp and a model walks out of the swanky car... another car lighting up the whole cricket stadium... and so on. The ad ends with a VO: ‘If you want so much from the car, get the power of the Amaron... lasts long, really long!’
4Ps TAKE: Yet again, Amaron batteries comes out with an ‘animated’ ad. A lot of over the top stuff, but effective communication nonetheless. The power idea is clear: to project the long-lasting value of Amaron batteries. And the product positioning is bang on: it is a multi-utility product. So enjoy much more than a smooth ride with Amaron.
For complete IIPM article click here
Source:- IIPM Editorial
Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative
AGENCY: O&M
BASELINE: India’s most powerful battery.
DESCRIPTION: This one’s
an animated ad. A vintage car is driven out to a full public junction; cut to an ambassador, from which a netaji (along with his paraphernelia of loudspeakers) emerges and launches into a speech; cut to a limousine, which spreads out a ramp and a model walks out of the swanky car... another car lighting up the whole cricket stadium... and so on. The ad ends with a VO: ‘If you want so much from the car, get the power of the Amaron... lasts long, really long!’4Ps TAKE: Yet again, Amaron batteries comes out with an ‘animated’ ad. A lot of over the top stuff, but effective communication nonetheless. The power idea is clear: to project the long-lasting value of Amaron batteries. And the product positioning is bang on: it is a multi-utility product. So enjoy much more than a smooth ride with Amaron.
For complete IIPM article click here
Source:- IIPM Editorial
Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative
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