Saturday, October 06, 2012

“In HP we look at Two Dimen-Sions, Reach and Richness”

Philip Mckinney, VP & CTO, Personal Systems Group, HP Reveals to Neha Saraiya the Reasons for Choosing India as the Launchpad for HP’s Latest Offering – HP Dreamscreen and its Future Roadmap

B&E: You come from a telecom background. Considering that telecom is one of the fastest growing sectors in the world, how do you think that the sector’s scenario has changed across the globe over the past 2 decades?
Philip McKinney (PM):
I was associated with the telecom industry for almost 20 years in my previous job. Regarding my contribution to Indian telecom industry, I had actually built the first GSM operator in Kolkata back in 90s. But, the scenario has changed tremendously since then. From a standpoint, what used to be a novelty has now become a key aspect of infrastructure for the countries and societies to be competitive. Thus, delivering to the mass has become really important and necessary.

B&E: But this growth in telecom has brought in a huge change in the personal systems segment. Your opinion.
PM:
I think the reality at present is that all the devices are connected. 5 years ago, there would be some data services on the phone that were hardly used. But now it is amazing to look at the social networking sites and the way they have shaped up. Actually, it’s quite funny. If you consider the laptops 5 years back, the mobility was only from table to the bed. But over time, it has completely changed. As a result size, weight, battery... everything has become critical as everyone wants to be online always. It’s almost like an addiction. Here, being offline has become a state where people don’t know how to operate. And it’s all because of the mobile products.

B&E: In the Indian context, 90s was the phase when computers came into the country. Then, they were replaced by laptops, notebooks, netbooks and now tablets are making an entry. So where do you see this profile heading?
PM:
In HP we look at it in 2 dimensions. One is ‘reach’ and the other is ‘richness’, be it any product created by us. What has happened in the past 24 months is a journey in order to bridge the gap between a mobile phone and the PC. Like some people came in the market with a 7 inch netbook stating that a small netbook is better. So the question is how the segment will look like in coming times. What we predict is that sleeks (notebooks, netbooks, tablets, e-reads et al) will see an explosion in the number of devices. But the reality is that every consumer has a different need. So, rather than forcing the consumers to do a trade-off, the ultimate objective should be to build those devices that are suiting consumer needs. Like, I can’t put a 50 inch screen inside my pocket. I need a smaller one for that but at the same time I don’t want to compromise with the features. So technically speaking, we have to decompose the computers in a way so that they open up a whole range of new possibilities.


Source : IIPM Editorial, 2012.

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