Sambit Mohanty (30), Leo Burnett

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Sambit Mohanty (30), Leo Burnett. He’s won a New York silver and a Abby gold. He’s been a finalist at the Cannes too. A student of journalism and advertising, he is of the opinion that creativity never happens to anybody by intention. It is mostly by accident. But for him, it was actually a mixture of both. He had no clue what creativity was, when he came to Delhi to prepare for his civil services exams. And before he knew, he landed up at IIMC, where he found his true calling. “That time I figured that there is something called creativity. I was completely oblivious of the term earlier,” he says. After starting his career at McCann Erickson, he’s had stints at Lowe, Publicis and Vyas Giannetti. Sambit has worked for a range of products like Dettol, Mortein, Cherry Blossom and India Today. He’s had a busy few months recently, with the launch campaign for the introduction of Chevy Spark, the Minute Maid ad campaign (Where’s the pulp), and lastly the fiery Thums Up-Akshay Kumar ad. But the real high in his life was when after seeing the Cherry Blossom ad, ad guru Alyque Padamsee himself called up the McCann office to congratulate him.

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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