Well-seasoned by his 16 years of work-ex in an eye
care company, he thought of taking that next step, of creating something new using his knowledge. With eye-care hospitals still at a nascent stage in India, a chain of super-speciality hospitals fitted the bill perfectly. Affirms Rajat, “I wanted to create an eye-care hospital in areas where specialised eye-care is not possible. So I started testing the option in January 2007.” Roping in five ex-batchmates in June 2007, he created the brand Eye Q. Today he spearheads the organisation in the role of CEO & MD.
The first two hospitals were started in the remote areas of Gurgaon & Rewari. The strategy was simple – make maximum of the first mover advantage in these areas. It clicked and within three months of its start-up, the Rewari hospital broke-even. The success of these two hospitals propelled them to open four more hospitals, while the initial target was just three in the first year! Adds Rajat, “What became important was to have the latest technology in eye care and we started tying up with other players.” Not a hollow boast as the company today has tie-up with players like Bausch & Lomb, Zeiss and is expanding its arms into places like Ganganagar (Rajasthan) and Haldwani (Uttrakhand), where no other player has dared to go. “We have tie-ups with the providers of latest technologies in eye-care and we are going where it’s actually required. We will never focus on the metros and our promotional activities would always rotate around the availability of high-standard eye care in towns,” elaborates Rajat.
Banking on such innovative strategies he’s planning to open 100 more hospitals by 2012 with a total turnover of over Rs.200 crore. Surely, this ‘Eye’ looks all sharp and focused in doing what many could have never imagined. And the time has even come when its promoters can today think of taking the private champion public. In all probability, its will also become the apple of the public eye soon… not forgetting the huge revenues of course!
care company, he thought of taking that next step, of creating something new using his knowledge. With eye-care hospitals still at a nascent stage in India, a chain of super-speciality hospitals fitted the bill perfectly. Affirms Rajat, “I wanted to create an eye-care hospital in areas where specialised eye-care is not possible. So I started testing the option in January 2007.” Roping in five ex-batchmates in June 2007, he created the brand Eye Q. Today he spearheads the organisation in the role of CEO & MD.The first two hospitals were started in the remote areas of Gurgaon & Rewari. The strategy was simple – make maximum of the first mover advantage in these areas. It clicked and within three months of its start-up, the Rewari hospital broke-even. The success of these two hospitals propelled them to open four more hospitals, while the initial target was just three in the first year! Adds Rajat, “What became important was to have the latest technology in eye care and we started tying up with other players.” Not a hollow boast as the company today has tie-up with players like Bausch & Lomb, Zeiss and is expanding its arms into places like Ganganagar (Rajasthan) and Haldwani (Uttrakhand), where no other player has dared to go. “We have tie-ups with the providers of latest technologies in eye-care and we are going where it’s actually required. We will never focus on the metros and our promotional activities would always rotate around the availability of high-standard eye care in towns,” elaborates Rajat.
Banking on such innovative strategies he’s planning to open 100 more hospitals by 2012 with a total turnover of over Rs.200 crore. Surely, this ‘Eye’ looks all sharp and focused in doing what many could have never imagined. And the time has even come when its promoters can today think of taking the private champion public. In all probability, its will also become the apple of the public eye soon… not forgetting the huge revenues of course!
No comments:
Post a Comment