VINITA BALI... MD, Britannia Industries Limited
If you could imagine a jungle full of biscuits, guess there’d be no tigers around! Wonder why...
The cookie in a man’s world, Vinita Bali, has been a stalwart in this FMCG space ever since the start of her career when she launched the No. 1 softdrink concentrate of India, Rasna. A Jamnalal Bajaj alumna, Vinita joined Britannia Industries in 2005 after having spent some years at biggies like Cadbury & Coca Cola at top management positions. Known to be an approachable & helpful leader, Vinita has proved her mettle in Indian corporate circles where there is a scarcity of ‘ladies on top’! Talking about her achievements, Aniruth Joshi, FMCG analyst, Anand Rathi said, “With the way Britannia has changed in the last 2-3 years, I think the credit goes to her. She has played a major role in the entire restructuring by adding variants.” Half a dozen new launches in the market & appreciation in revenues and profits (by 13% & 7% respectively) over last year – despite the dense organised and unorganised competitive forces – are enough to prove why she’s contemporary & why Britannia owes it all to her!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
If you could imagine a jungle full of biscuits, guess there’d be no tigers around! Wonder why...
The cookie in a man’s world, Vinita Bali, has been a stalwart in this FMCG space ever since the start of her career when she launched the No. 1 softdrink concentrate of India, Rasna. A Jamnalal Bajaj alumna, Vinita joined Britannia Industries in 2005 after having spent some years at biggies like Cadbury & Coca Cola at top management positions. Known to be an approachable & helpful leader, Vinita has proved her mettle in Indian corporate circles where there is a scarcity of ‘ladies on top’! Talking about her achievements, Aniruth Joshi, FMCG analyst, Anand Rathi said, “With the way Britannia has changed in the last 2-3 years, I think the credit goes to her. She has played a major role in the entire restructuring by adding variants.” Half a dozen new launches in the market & appreciation in revenues and profits (by 13% & 7% respectively) over last year – despite the dense organised and unorganised competitive forces – are enough to prove why she’s contemporary & why Britannia owes it all to her!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)
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