The bonhomie, however was not restricted to off -shoring alone, and thankfully so. India had one more ace up its sleeve, the huge untapped market. A number of MNCs were beguiled by the opportunity to serve the Indian middle class. These MNCs did bring competition, but also tied up with local firms and brought global expertise. Manufacturing in India is now resurging thanks to localization done by MNCs like LG, Samsung, Nokia & Motorola.
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Source:- IIPM Editorial
An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative
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