Thursday, October 19, 2006

“Zee has created history by changing television viewing in India. The challenge that a trailblazer faces is to live up to its own high precedents.”

Take for example its DTH service Dish TV, launched in 2003, which already has about 1.4 million subscribers in three years, while others like Star, Reliance & Sun TV are still in the pipeline. Zee’s Siti Cable is the largest cable operator in India with an estimated reach of 6.5 million homes. Also, the group launched itself into the print media by investing Rs.1 billion in Mumbai daily newspaper DNA.

And as the industry gaze is shifting towards regional markets now, Zee’s bouquets of regional channels clocked in revenues of Rs.2.01 billion during the financial year 2005-2006. Moreover, Zee also has presence in Bollywood and the music industry. And as the next step, Subhash Chandra plans to restructure Zee Tele films into four separate entities.

Zee Tele films Ltd earned total revenues of Rs.10.51 billion with operating profits of Rs.2.41 billion in FY 2006. There’s lot on Zee’s plate as of now. As Kaul sums it up, “Zee Network is in the process of unlocking the value of many businesses that were hidden so far.” So, what’s next, Mr. Chandra?

For complete IIPM article click here

Source:- IIPM Editorial

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