This is big news for the ‘in-store’ label concept. American department stores chain – 
JC Penny – that created billion-dollar store brands like Arizona and St. John’s Bay went on to prove that department stores could manage very well without ‘established’ brands, thank you very much. Now, the chain is going one step higher – or shall we say inside???!!! By the first quarter of next year, it will be launching its very own innerwear (read: Lingerie) private store brand, Ambrielle, a range of 4,000 intimate apparel products.
For complete IIPM article click here
Source:- IIPM Editorial
Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative
JC Penny – that created billion-dollar store brands like Arizona and St. John’s Bay went on to prove that department stores could manage very well without ‘established’ brands, thank you very much. Now, the chain is going one step higher – or shall we say inside???!!! By the first quarter of next year, it will be launching its very own innerwear (read: Lingerie) private store brand, Ambrielle, a range of 4,000 intimate apparel products.For complete IIPM article click here
Source:- IIPM Editorial
Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative
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