What happens on the roads is a key indicator of the state of a nation’s health

It is estimated that every year 1.2 million people lose their life in road accidents across the world. Shockingly, this figure is almost 10 times more than those who perish in natural disasters, over which man has little or almost no control. Yet over the years, the policy makers of India have not had much response to the rising casualty rates in road accidents in the country. That is the reason why, even today, Indian roads oft en turn out to be the worst cases of traffic and road safety management. Consider this: In 2004, nearly 92,500 Indian’s perished in road accidents. This is still 9 times more than the total death toll in the tragic tsunami of December 2004, which left 10,744 dead (official figures) and caused damage to $1.6 billion (according to Citigroup) worth of public property. But the irony is that while concern is being expressed on safety against another tsunami, hardly anybody seems to be moved by the fact that the total losses arising out of road accidents in India average almost $12 billion per year, notwithstanding tremendous financial losses to the economy.

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Source:- IIPM Editorial

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We beg... we implore... for a few dollars more

Conventional wisdom teaches us that a fool and his money are soon parted. How effective a firm is in generating gains from its total assets is an important indicator of efficiency. RoA gives an idea as to how efficient management is at using its assets to generate earnings. Calculated by dividing a company’s annual earnings by its total assets, RoA taken for arriving at the B&E Power 100 is an absolute value. If one were to interpret that ratio, it tells what earnings are generated from invested capital (assets). RoA for companies can vary substantially and will be highly dependent on the industry. The RoA figure gives investors an idea of how effectively the company is converting the money it has invested in assets into net income.

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Source:- IIPM Editorial

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“Zee has created history by changing television viewing in India. The challenge that a trailblazer faces is to live up to its own high precedents.”

Take for example its DTH service Dish TV, launched in 2003, which already has about 1.4 million subscribers in three years, while others like Star, Reliance & Sun TV are still in the pipeline. Zee’s Siti Cable is the largest cable operator in India with an estimated reach of 6.5 million homes. Also, the group launched itself into the print media by investing Rs.1 billion in Mumbai daily newspaper DNA.

And as the industry gaze is shifting towards regional markets now, Zee’s bouquets of regional channels clocked in revenues of Rs.2.01 billion during the financial year 2005-2006. Moreover, Zee also has presence in Bollywood and the music industry. And as the next step, Subhash Chandra plans to restructure Zee Tele films into four separate entities.

Zee Tele films Ltd earned total revenues of Rs.10.51 billion with operating profits of Rs.2.41 billion in FY 2006. There’s lot on Zee’s plate as of now. As Kaul sums it up, “Zee Network is in the process of unlocking the value of many businesses that were hidden so far.” So, what’s next, Mr. Chandra?

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Airtel - ‘Best Wireless Service Provider’?

Then there is the strategic tie-up with Microsoft on August 21, 2006, which makes life easier for its corporate customers through delivery of powerful business applications. The $100 million deal with IBM on August 3, 2006, for upgradation of its telephony services further proves its towering resolve. It now enjoys a presence across 23 circles, while its private GSM rivals (Hutchison and Idea Cellular) still lie flat at just 8!

With capacious vision statements shooting from its hip, with brimming competitive advantages flying out of its coffers and with a hulking diversification plan, the three musketeers fight on!

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Source:- IIPM Editorial

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Amaron Battery:- India’s most powerful battery

BRAND: Amaron Battery
AGENCY: O&M
BASELINE: India’s most powerful battery.

DESCRIPTION: This one’s an animated ad. A vintage car is driven out to a full public junction; cut to an ambassador, from which a netaji (along with his paraphernelia of loudspeakers) emerges and launches into a speech; cut to a limousine, which spreads out a ramp and a model walks out of the swanky car... another car lighting up the whole cricket stadium... and so on. The ad ends with a VO: ‘If you want so much from the car, get the power of the Amaron... lasts long, really long!’

4Ps TAKE: Yet again, Amaron batteries comes out with an ‘animated’ ad. A lot of over the top stuff, but effective communication nonetheless. The power idea is clear: to project the long-lasting value of Amaron batteries. And the product positioning is bang on: it is a multi-utility product. So enjoy much more than a smooth ride with Amaron.

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How do you differentiate from the other players?

Our USP is fast delivery in pizzas and this is even accepted by the customer. Today when you think of home delivery pizzas, the first thing that comes in your mind is Domino’s. To deliver faster our delivery boys are now given bikes instead of scooters. So, fast delivery and freshness, are our twin differentiators.

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What’s in a name? Everything! Ask cellular handset makers in India

Says Keith Pardy, Marketing Head (Global), Nokia, “What you will see coming from us in the future is not just a numbering system, you are going to start seeing names that carry a meaning and are important to consumers.” Call it piggy-backing on the innovative branding moves of their competitors or simply being copy-cats, the company has certainly realized that customers all around the world identify themselves with and respond well to product names that carry some connotation.

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Source:- IIPM Editorial

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A penny for ‘inner spaces’

This is big news for the ‘in-store’ label concept. American department stores chain – JC Penny – that created billion-dollar store brands like Arizona and St. John’s Bay went on to prove that department stores could manage very well without ‘established’ brands, thank you very much. Now, the chain is going one step higher – or shall we say inside???!!! By the first quarter of next year, it will be launching its very own innerwear (read: Lingerie) private store brand, Ambrielle, a range of 4,000 intimate apparel products.

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Source:- IIPM Editorial

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