The cornerstone of success of RPO sector in India is its firm stronghold on permanent staffing arena. However, breaking this tradition, Ma Foi has attained clear leadership in temporary staffing area, with currently about 140,000 temporary staff on their payrolls and the company is pretty confident that, by 2007-end, this number would rise to about a million. Temporary staffing is a solution that companies are looking at to solve their short-term staffing problems. More retail & financial services sector companies are opting for temporary staffing, especially 
during festive seasons when business increases 10-15 folds & warehousing, shop floor et al needs call for more hands.
With 40 overseas clients & a host of domestic clients, Ma Foi recorded revenues of Rs.3.3 billion for FY06 – a growth of 74%. Adds Hastha, “In mature economies like the US & the UK, we have companies that have outsourced their entire HR function. India too is waking to this wave of outsourcing & we are hoping that in the coming three to four years, even India would be at par with other mature economies. Also, the Indian companies have now started realizing that by outsourcing they can have access to the quality people who can support them.”
The sad twist to this tale, however, is that HR outsourcing is limited to a trickle effect as, even today, Indian companies are more comfortable outsourcing only non-value added services like the payroll processing or recruiting. Other major HR functions are still done in-house. However, things are fast changing on the Indian turf too. Hastha further points out, “Organisations such as ours are now being started to be seen as partners rather than vendors & I take it as a very positive development that is happening now in India.” Ma Foi functions as an extended arm to various organizations & also helps in building the brand while undertaking large-scale recruiting for some of their clients. Opines Hastha, “For instance, when we were doing recruiting for the BPO arm of HSBC, we were very aware of what HSBC as a brand means & what is important to them as an organisation, what are the hygiene factors & we educate all the people that get hired by the organisation. So when they enter into the organisation, they are full aware of what their responsibilities are and what is expected out of them.” An innovative initiative is the setting up of retail job shops, called Ma Foi Job Centre in Mumbai. States Hastha, “In a city like Mumbai, it was important for us to go to the customer rather than always have the customer come to us.”
during festive seasons when business increases 10-15 folds & warehousing, shop floor et al needs call for more hands.With 40 overseas clients & a host of domestic clients, Ma Foi recorded revenues of Rs.3.3 billion for FY06 – a growth of 74%. Adds Hastha, “In mature economies like the US & the UK, we have companies that have outsourced their entire HR function. India too is waking to this wave of outsourcing & we are hoping that in the coming three to four years, even India would be at par with other mature economies. Also, the Indian companies have now started realizing that by outsourcing they can have access to the quality people who can support them.”
The sad twist to this tale, however, is that HR outsourcing is limited to a trickle effect as, even today, Indian companies are more comfortable outsourcing only non-value added services like the payroll processing or recruiting. Other major HR functions are still done in-house. However, things are fast changing on the Indian turf too. Hastha further points out, “Organisations such as ours are now being started to be seen as partners rather than vendors & I take it as a very positive development that is happening now in India.” Ma Foi functions as an extended arm to various organizations & also helps in building the brand while undertaking large-scale recruiting for some of their clients. Opines Hastha, “For instance, when we were doing recruiting for the BPO arm of HSBC, we were very aware of what HSBC as a brand means & what is important to them as an organisation, what are the hygiene factors & we educate all the people that get hired by the organisation. So when they enter into the organisation, they are full aware of what their responsibilities are and what is expected out of them.” An innovative initiative is the setting up of retail job shops, called Ma Foi Job Centre in Mumbai. States Hastha, “In a city like Mumbai, it was important for us to go to the customer rather than always have the customer come to us.”
For Complete IIPM Article, Click here
Source: IIPM Editorial, 2008
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Source: IIPM Editorial, 2008
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
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