A lot of this mind boggling expansion has to do with the UFO business model, which, as Kanwar explains, makes conversion for digital cinema operators quite risk free. The cost of digitising a single screen comes around Rs.1.5 million & this cost is borne by UFO Moviez. UFO Moviez takes the reel from the 
producer about 10 days before the movie is released, and they digitise, compress & encrypt it. At the time of release, they transfer the movie to the exhibitor via satellite. UFO Moviez is in a position to monitor every screening in every cinema hall. Put together, the exhibitor, the distributor & the producer pay a fee of Rs.500 per screen per show to UFO. As far as advantages go, there are many. The content is protected with 192- bit encryption, which is a very high level of encryption, which prevents piracy. The cost of keeping prints is saved. Theatres in the remotest corners of the country can see the First Day First Show. The exhibitor has choice & can change the movie to be screened relatively easily. Flop film reels, which are quite expensive (at about Rs.70,000 per reel), have to be oft en burnt, which harms the environment as well.
For Complete IIPM Article, Click here
Source: IIPM Editorial, 2008
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
producer about 10 days before the movie is released, and they digitise, compress & encrypt it. At the time of release, they transfer the movie to the exhibitor via satellite. UFO Moviez is in a position to monitor every screening in every cinema hall. Put together, the exhibitor, the distributor & the producer pay a fee of Rs.500 per screen per show to UFO. As far as advantages go, there are many. The content is protected with 192- bit encryption, which is a very high level of encryption, which prevents piracy. The cost of keeping prints is saved. Theatres in the remotest corners of the country can see the First Day First Show. The exhibitor has choice & can change the movie to be screened relatively easily. Flop film reels, which are quite expensive (at about Rs.70,000 per reel), have to be oft en burnt, which harms the environment as well.For Complete IIPM Article, Click here
Source: IIPM Editorial, 2008
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
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Strategic Alliance / Consulting / Intellectual Tic-up Partners Arindam chaudhuri GIDF Planman Consulting Business & Economy 4Ps Business & Marketing The Sunday Indian The Daily Indian Kkoooljobs.com
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