Tuesday, November 13, 2007

The Fine Print

There are many more who are toeing the path to becoming conglomerates. Th e biggest media company of the country, Bennet & Coleman Co. has made its footprint in the TV space by launching Zoom and Times Now, it is going great guns in the radio industry too through its Radio Mirchi brand. While it is on a continuous prowl for new opportunities in the new media space apart from already having some popular properties like Indiatimes, it continues to be the leader in the print genre with the Times of India brand and many popular magazine titles under its firm grip. Meanwhile, Times of India group’s arch rival Hindustan Times launched the nation’s fifth financial daily ‘Mint’ in partnership with the Wall Street Journal. “A business paper was on HT’s radar for a very long time, and looking at India’s upbeat economy, we realised that there is a very glaring opportunity of being a strong number 2 in this category as 65% of the market share is under’s ET’s control and the rest is divided among the other three players,” says Ranjan Bhalla, Publisher of Mint. One of the country’s oldest media houses, Hindustan Times has also forayed into the radio medium (Fever 104 FM). Its foray into television called Home TV (a JV with BBC) failed in the 1990s and new plans are in the back burner.
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Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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