It would be foolish to write-off Star just yet. It has reigned the 
Indian tele-tube for years at a stretch and is still leading. Sure, they seem to be in a mess right now, but don’t you forget, these are the very guys who introduced many successful formats to Indian television and marketed them like nobody’s business. Only if they find that one gimmick which clicks, Star India will be back at the top of the heap. Well, it’s just a question of a yet another path-breaking format that does a KBC for it. Who knows, Shah Rukh Khan’s thinking cap might be a big help!
Indian tele-tube for years at a stretch and is still leading. Sure, they seem to be in a mess right now, but don’t you forget, these are the very guys who introduced many successful formats to Indian television and marketed them like nobody’s business. Only if they find that one gimmick which clicks, Star India will be back at the top of the heap. Well, it’s just a question of a yet another path-breaking format that does a KBC for it. Who knows, Shah Rukh Khan’s thinking cap might be a big help!For Complete IIPM Article, Click on IIPM Article
Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Read more:-
Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Read more:-
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