Headline: Great Movie Experience, Great School Grades... Only with Lenovo 3000 PCs
Baseline : New World. New Thinking.
Agency : O&M
4Ps Take : With PC companies slugging it
out for a piece of the pie, Lenovo has decided to cash in on that great Indian obsession: Shopping. The power idea is to promote the Lenovo 3000 series through a chance to shop, you get gift vouchers upto Rs.50,000 on every PC you buy, which you can redeem for just about anything! The clinching benefits derived from this ad, therefore, are not just a great DVD experience (you can watch movies) or great school grades (surf the net and get wiser!), but also lotsa shopping! The ongoing offer period has been Branded as the ‘Lenovo Shopping Festival.’ The body copy also briefs you about other ‘benefits’: integrated camera, face recognition, anti-bacterial keyboard etc. The visual is catchy with the sibling-duo Saif Ali Khan and Soha Ali Khan holding gifts inviting you to avail this offer. Hard to resist, we’d say!
Baseline : New World. New Thinking.
Agency : O&M
4Ps Take : With PC companies slugging it
out for a piece of the pie, Lenovo has decided to cash in on that great Indian obsession: Shopping. The power idea is to promote the Lenovo 3000 series through a chance to shop, you get gift vouchers upto Rs.50,000 on every PC you buy, which you can redeem for just about anything! The clinching benefits derived from this ad, therefore, are not just a great DVD experience (you can watch movies) or great school grades (surf the net and get wiser!), but also lotsa shopping! The ongoing offer period has been Branded as the ‘Lenovo Shopping Festival.’ The body copy also briefs you about other ‘benefits’: integrated camera, face recognition, anti-bacterial keyboard etc. The visual is catchy with the sibling-duo Saif Ali Khan and Soha Ali Khan holding gifts inviting you to avail this offer. Hard to resist, we’d say!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
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