“Canon is definitely planning promotional activities and special schemes for the coming festival season”

what is out there on offer this time? “We have not focussed on discounts (for consumers)... discounts erode your brand value in the long run, but you can expect offers like scratch and win, every 10th customer wins a prize and even offers for the traders, which could include free holiday packages, and discounts for partners,” divulges Lenovo’s Rahul Agarwal. “Canon is definitely planning promotional activities and special schemes for the coming festival season,” chips in Canon’s Bharadwaj refusing more dope, but does reveal that in the past the company “has been on the forefront as far as the marketing innovations are concerned... and remains committed in ensuring that their partners are duly recognised and rewarded...” But the IT products are far more cerebral to be bought in a rush. HP relies heavily on its brand positioning that has made it so popular in the home segment. Krishnakumar of HP shares, “Like every year, we are going to have excitement... we will remind the consumers that the computer is not only for entertainment, but his child’s education, for his wife; the offers are there to help him to buy.” HP is also off erring incentives for dealers based on quantity of PCs sold, as well as the way of selling.

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Source:- IIPM Editorial

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