when you compare your product with the competitor’s, both get a share of the limelight

Many ostensibly classic comparative ads fell flat when the advertisers realised that not only was the competing brand getting more publicity, but also was in reality better. That’s the killing part of the story. Firstly, when you compare your product with the competitor’s, both get a share of the limelight – the other brand gets a free piggy-ride on your back. But secondly, and most importantly, your arguments have to be strong for the spotlight to remain on you. If you are not 100% sure of your product, it’s strongly advisable not to go for comparative advertising.

For complete IIPM article click here

Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative

FDI is flowing in, but India has to work towards getting much more

A sector-wise bifurcation of the FDI reveals that manufacturing continues to maintain its lead, followed by computer services. Manufacturing bagged $1.25 billion of equity capital and computer services $770 million in FY 2006. Finance, insurance, real estate and business services in total attracted $452 million. Mauritius tops the chart in country-wise FDI inflow followed by US. Thanks to the double taxation avoidance agreement, Mauritius poured in a whopping $1.36 billion in 2005-06, while the United States poured in another $346 million. FDI inflows from UK and Singapore increased the most to $261 million and $166 million in FY 2006.

For complete IIPM article click here

Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative

Syria has been helping Iran in its quest for regional hegemony

The two issues have long been connected, but the main link is now President Bashar Al-Assad’s Syria. Isolated, desperate for allies, Syria has been helping Iran in its quest for regional hegemony. Since Lebanon’s Cedar Revolution evicted Syria last year, the Syrians have sought to haul Lebanon back within their sphere of influence. They back Hezbollah – and help Iran send it weapons – because Sheikh Hassan Nasrallah’s shock troops keep the government in Beirut weak. The Syrians also like to present themselves as the last real Arab defenders of the Palestinian cause. In short, Syria, with its geographical position, its Iranian links and weapons, and its brutal Ba’athist regime, has become the lynchpin of developments between the Mediterranean and the Gulf. To secure Lebanon, and to bring Hamas to the bargaining table with Israel, it is Syria that Israel and the US must deal with, one way or another.

For complete IIPM article click here

Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative

Read more:-

• I’LL BE BACK!
• Bajaj Auto
• Vikram gives due importance to manufacturing excellence
• WHAT ABOUT THE SCHUMIS?

Will their future be as bad, or worse?

These factors, together with failings of many Middle Eastern governments, have fuelled a surge of fundamentalism in Muslims, American Christians and some Israeli Jews that has now boiled over to rampant extremism, terror and messianic visions of good versus evil. Many warmongers in Washington, including apparently some in the White House, seek to expand their endless military campaign to Iran & Syria. Indeed, the daily demonizing of Iran, Syria and Hezbollah is the same as the morbid demonisation of Saddam before the Iraq War. Political operatives may also judge that an increased sense of danger and insecurity will tilt votes to the Republicans in the US congressional elections in November.

For complete IIPM article click here

Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative

Apple burns while Sony moans

After Dell, it’s Apple that has rung the alarm bells on defective laptop batteries. Following Dell’s recall of 4.1 million lithium-ion batteries made by Sony for its laptops, Apple has also started recalling 1.1 million batteries sold in the US and another 700,000 batteries from across the world. Just like in the case of Dell, these batteries have also been made by Sony Corp. Although, Sony has assured its assistance to Apple in the entire recall process, the episode will surely dampen Apple’s efforts of soon introducing a new range of products supported by Intel Microprocessors.


For complete IIPM article click here

Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative

“Canon is definitely planning promotional activities and special schemes for the coming festival season”

what is out there on offer this time? “We have not focussed on discounts (for consumers)... discounts erode your brand value in the long run, but you can expect offers like scratch and win, every 10th customer wins a prize and even offers for the traders, which could include free holiday packages, and discounts for partners,” divulges Lenovo’s Rahul Agarwal. “Canon is definitely planning promotional activities and special schemes for the coming festival season,” chips in Canon’s Bharadwaj refusing more dope, but does reveal that in the past the company “has been on the forefront as far as the marketing innovations are concerned... and remains committed in ensuring that their partners are duly recognised and rewarded...” But the IT products are far more cerebral to be bought in a rush. HP relies heavily on its brand positioning that has made it so popular in the home segment. Krishnakumar of HP shares, “Like every year, we are going to have excitement... we will remind the consumers that the computer is not only for entertainment, but his child’s education, for his wife; the offers are there to help him to buy.” HP is also off erring incentives for dealers based on quantity of PCs sold, as well as the way of selling.

For complete IIPM article click here

Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative

Microsoft's GUI Windows

Of course, Steve Jobs came back in the picture, and how so! The former technician at game company Atari, Jobs released Apple Macintosh. The Mac gleefully boasted of the first graphical user interface (GUI) replete with drag-and-drop features and a mouse! Modelled on Douglas Engelbart’s “mouse” concepts at Stanford, and the work of Alan Kay at Xerox Parc where the mouse was first tested, the concept really took off the following year when Microsoft came out with their GUI – Windows.

For complete IIPM article click here

Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative

Indra’s record of transforming PepsiCo speaks for itself

Having served at global giants like Boston Consulting Group, Johnson & Johnson, Asea Brown Boveri Inc. and Motorola Inc., Nooyi, no doubt, has the pedigree to improve upon Reinumund’s legacy. Reinmund asserted, “Indra’s record of transforming PepsiCo speaks for itself, she’s been an invaluable partner and ally throughout my time as CEO. I am convinced she’s more than qualified and clearly ready for her new role.”

For complete IIPM article click here

Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative

The sweet war of Lipitor

The latest in the drama has been Pfizer losing the patent infringement case it had filed against Ranbaxy’s calcium salt ‘Atorvastatin’ – a generic adaptation of ‘Lipitor’. It is no doubt a sweet victory for Ranbaxy, as R. Deshmukh, Senior VP, Global Intellectual Property, Ranbaxy, Sweetly says, “We are pleased by the court’s decision.” Ranbaxy has been allowed to continue selling the salt (though for six more months only), but its real victory has been that Lipitor’s patent protection period, which was to expire in June 2011, has now been reduced to March 2010.

For once, it is an Indian company in the pharmaceutical sector that is giving American multinationals a run for their pennies, and in their home markets!

For complete IIPM article click here

Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative