Segment E, the premium car market: Honda holds a mammoth 54% market share (April ’05-March ’06 sales stood at 3,324 units
, phenomenal when the total segment size is just 6223 units divided among six players). Segment C, the mid-size car market: With a threatening 20% market share, Honda is painfully biting the heels of the legacy leader Tata Motors, which has market share of 21%. And that is the art of war the Samurai Honda would love to practise. But of late, with the early entry of various competitors in other profitable segments, the killing question arises whether Honda’s traditional ‘wait & destroy’ strategy will backfire, what with quasi-monopolies like Suzuki ruling the market like nobody’s business. Will Honda’s tried and tested strategies work? Or will Honda have to eat humble pie? Market figures give an astounding insight!
For complete IIPM article click here
Source:- IIPM Editorial, 2006,
, phenomenal when the total segment size is just 6223 units divided among six players). Segment C, the mid-size car market: With a threatening 20% market share, Honda is painfully biting the heels of the legacy leader Tata Motors, which has market share of 21%. And that is the art of war the Samurai Honda would love to practise. But of late, with the early entry of various competitors in other profitable segments, the killing question arises whether Honda’s traditional ‘wait & destroy’ strategy will backfire, what with quasi-monopolies like Suzuki ruling the market like nobody’s business. Will Honda’s tried and tested strategies work? Or will Honda have to eat humble pie? Market figures give an astounding insight!For complete IIPM article click here
Source:- IIPM Editorial, 2006,
Editor:- Prof. Arindam Chaudhuri
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