Owing to steep increase in input costs, Indian tyre major Ceat has increased its product prices by 2-10%. This price increase spans throughout the product range, with light truck tyres recording the maximum of 6-10% hike. The car radial prices will witness a marginal increase of 3-6%, which works out to about Rs.100 per pair. The price hike was inevitable, as the raw materials accounting for nearly 70% of the manufacturing costs, have shown an upward price trend for the past few months. In the last one year itself, the manufacturing costs have gone up by 10-12% due to the rising input costs. Though, passenger car tyre prices may not be an issue of concern, the Rs.1,000 hike in truck tyre prices is likely to cause resentment among truck owners.
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Source:- IIPM Editorial, 2006,
For complete IIPM article click here
Source:- IIPM Editorial, 2006,
Editor:- Prof. Arindam Chaudhuri
, phenomenal when the total segment size is just 6223 units divided among six players). Segment C, the mid-size car market: With a threatening 20% market share, Honda is painfully biting the heels of the legacy leader Tata Motors, which has market share of 21%. And that is the art of war the Samurai Honda would love to practise. But of late, with the early entry of various competitors in other profitable segments, the killing question arises whether Honda’s traditional ‘wait & destroy’ strategy will backfire, what with quasi-monopolies like Suzuki ruling the market like nobody’s business. Will Honda’s tried and tested strategies work? Or will Honda have to eat humble pie? Market figures give an astounding insight!