Dr. Henk Dykmans, former director sales & marketing, Micro Compact Car, Mercedes, confirms, “DaimlerChrysler (actually) has three possibilities – sell Smart, close down the division or reorganize its activity.” But the irony is that Zetsche has already earmarked $1.4 billion to turnaround the Smart business and even expects that it will break even by 2007. In reality, Zetsche should actually be investing money in the Commercial Vehicles unit, which registered a stupendous 29% growth in the first half (ending September 2005), but is crying out loud for more investments.
For complete IIPM click here
Source:- IIPM Editorial, 2006
For complete IIPM click here
Source:- IIPM Editorial, 2006
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