Of Marketing, Relationships and Relationship Marketing!

In the new millennium, it began with the Hrithik-Esha starrer Na Tum Jaano Na Hum and the eminently huggable tote stuffed toy ‘Tutu’, and while the film washed out before you could say ‘Tutu!’, Tutu did not; more than 80,000 units were lapped up by moony-eyed teenagers! Good-spirited affection rose to the fore again, with bands of friendship cementing bonds of love with the Yash Raj production Mujhse Dosti Karoge; whose fresh division Yash Raj Films Merchandise is solely meant to focus on this aspect.

For complete IIPM article click here

Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative

Maximum city

The rankings were decided on the basis of the cost of a shopping basket consisting of 95 goods and 27 services. This basket costs $ 38.5 in Mumbai and $ 42.8 in Delhi. Compare that to $ 121.5 in Oslo and more than $ 100 in London, Copenhagen, Zurich, Tokyo, Geneva and New York! The net hourly pay in Delhi is pegged at $ 1.2 and $ 1.4 in Mumbai, as against $ 19.5 in Zurich and upwards of $15 in London and New York. Finally, what’s urban life without that most vital ingredient – yes, right, we are talking about vacations! People in Delhi work 2,121 hours and are entitled to 15 paid vacations per year while in Mumbai, people work 2,205 hours and get 17 days off in a year. The global average is 1,844 working hours and 20 vacations. Seoul tops the list with 50.2 hours a week.

For complete IIPM article click here

Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative

Balance of payments: Deficits

Poland outlook

Polish international investment position has improved from last year. Current account deficit fell from $10 billion in 2004 to $4.3 billion in 2005. As percentage of GDP, it declined to 1.4% in 2005. Income balance continuous to remain in the red territory and slipped to a negative of $10.5 billion in 2005, as compared to a deficit of $11.5 billion last year. Reserve assets jumped to $8 billion in 2005 from
$790 million in 2004.

For complete IIPM article click here

Source:- IIPM Editorial, 2006

Editor:- Prof. Arindam chaudhuri

Visit also:- IIPM Publication and Business & Economy

Companies offering broadband are in for good times, provided they balance their margins & volumes

Things have changed for the better since those days when having an internet connection proved to be a costly affair and connections, if eventually effected, proved sluggish enough to put a three toed sloth to shame! The impending growth of broadband services is a harbinger of good times for the Indian IT sector. Dayanidhi Maran, Union Minister for IT & Telecommunications, has asserted, “The Government is making concerted efforts with a clear emphasis on the importance of affordable broadband for the advancement of society and for the benefit of Indians, especially in rural and remote areas.”

For complete IIPM article click here

Source:- IIPM Editorial, 2006

Editor:- Prof. Arindam Chaudhuri

FLINT, LET’S DRIVE A CYCLE HOME!

Most definitely, Raju’s much debated decision in November 2005 to sell off Satyam’s entire stake in Sify to Infinity Capital Ventures (a deal that fetched Satyam $117 million in aggregate over time, a gain of over $110 million compared to the initial $5 million cost) proved to the world his steely resolve in sticking to Flint’s “keep it simple” strategy. According to Raju, the deal “was aimed at unlocking the value of the investment.” The truth is, Raju is forcefully committing to core businesses, or what he now addresses as “Pure Play IT Services & Solutions.”

For complete IIPM article click here

Source:- IIPM Editorial, 2006

Editor:- Prof. Arindam chaudhuri

Balance of payments: Surplus

How long will the Black Gold last?

Saudi Arabia outlook

Saudi Arabia’s international investment position is very impressive, thanks to the rising crude oil prices. Current account surplus for 2005 stood at a whopping $90.66 billion, as compared to $51.92 billion in 2004. Current account as percentage of GDP was at 28.3 in 2005, as against 20.6 in 2004. Reserves in terms of number of months of import cover totaled 21.20 in 2005, which declined from 25.50 in 2004.

For complete IIPM article click here

Source:- IIPM Editorial, 2006

Editor:- Prof. Arindam Chaudhuri

History of IIPM IIPM Mission IIPM Curriculum IIPM Project Based Learning IIPM GOTA

The self proclaimed citadel of democracy walks the street of greed

Of the numerous such instances of atrocities and human rights violation perpetrated by the war, the facts are appalling. The US Defense Department, testifying before the Congress, stated that it paid $19 million to the Iraqis for around 600 separate incidents. With the commonly reported dole of $2,500 per victim, the admitted killings by Americans then mount up to 7,600! It was also reported that recently that the US had ‘bettered’ on their compensation and paid $38,000 for Haditha victims’ family members – averaging to a beggarly $1,600 per person ‘killed’ (read: raped and slaughtered).


For complete IIPM article click here

Source:- IIPM Editorial, 2006.

Editor:- Prof. Arindam Chaudhuri