LIC is no longer the only choice in the life insurance sector, but the VOICE study revealed that even today, LIC still commands impressive brand equity. People have faith in the brand and product because it has been around the insurance block for decades. Of the total life insurance market, LIC’s has a whopping 80% and it also enjoys the overwhelming benefit of government support.
For complete IIPM article click here
Source:- IIPM Editorial, 2006
For complete IIPM article click here
Source:- IIPM Editorial, 2006
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