Tuesday, July 24, 2012

Consolidation is Inevitable

The Nuclear Crisis in Japan on March 11, 2011 has in a way Provided enough fodder for The Industry which was Projected to Witness a surge in M&As. As Nuclear Projects Globally are Adopting ‘adjust and Improve’ Strategy Projects, The Inorganic mode will Gradually pick up...

Twenty five years after the Chernobyl disaster (Ukraine, April 26, 1986) and a month and a half after the Fukushima Daiiachi (Japan, March 11, 2011) nuclear crisis, the political and civil reactions globally have re-ignited the debate on nuclear concerns. Speaking strictly from an investment perspective, the nuclear debacle and the debate thereafter fuelled by extrapolation and sentiments have only helped add to the already existing volatility in the uranium industry. In a knee-jerk reaction to the aftermath of the nuclear crisis in Japan, the financial market’s view on the industry has turned negative with share price of miners such as Saskatoon (Saskatchewan, Canada) based Cameco Corporation (which accounts for approximately 16% of world production) registering a fall of 22.5% (between March 11, 2011 and April 25, 2011) and the NYSE listed Global X Uranium ETF declining almost the same, 22.4%, during the given time period.

However, while the industry is now set to trade primarily on news flow and not fundamentals and with the valuations eroding faster than ever, the state of affairs has given rise to new speculations and new possibilities opening doors for a lot more activities both in organic as well as inorganic modes of business. Nevertheless, given the equations in the industry dynamics (the speculation that investment in nuclear energy will decrease), where the free fall of the miners share price are yet to bottom out, takeover speculation are at an all time high. Statistics has it that the global M&A activity in 2011 is expected to total more than $3 trillion and consolidation in uranium space – as a fuel for the nuclear power industry – would certainly play a pivotal role.

At the same time, as Nomura International points out, the burgeoning construction of nuclear new-build in Asia and the concerns over fuel security to power these plants will in all probability increase the international merger and acquisition activity to ensure supplies of uranium. Estimates go on to suggest that around 200GW of nuclear power capacity are currently planned or under construction with India, Russia, China and South Korea as key drivers of uranium demand. What is to be noted at this juncture is the fact that by 2015 the global uranium mine production is projected to be pegged at approximately 86,393 tonne while the demand would increase to 91,719 tonne (a deficit of over 5300 tonne); and it is this growth in demand and the subsequent deficit that, for sure, will fuel growth competition for supplies. Though growth in uranium requirement is projected to witness a moderate growth of 1.6% annually between 2015 and 2030, growth in energy consumption may still accelerate depending upon the economic and population growth – the key determinants of the above mentioned global uranium consumption over the period to 2030. Apparently the brewing competition will play a vital role as far as consolidation in the industry is concerned. Amidst the fact that demand will slightly outstrip supply through 2015 taking prices to $80 per pound, it is clear that the requirements will have to be met through expansion of global uranium production, reasons enough as to why consolidation could be a possible way out.


Wednesday, July 20, 2011

A Hollywood Sojourn

To celebrate 100 years of Hollywood, Ganjam along with Tasveer and Magnum hosted a rare photographs collection of yesteryears’ stars like Marilyn Monroe, James Dean, Audrey Hepburn, Clark Gable and Elizabeth Taylor. The pictures displayed were captured by some of the world’s ace photographers like Robert Capa, Dennis Stock, Eve Arnold, Phillipe Halsman, Burt Glinn, Martine Franck , David Hurn, Marc Riboud etc. The event was marked by the presence of Bollywood star Sharmila Tagore, who is also the Chairperson of the Central Board of Film Certification. In all, the event was received considerably well by art enthusiasts as many of the photographs exhibited creditably qualified on the heritage factor too.


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Source : IIPM Editorial, 2011.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Thursday, July 01, 2010

BIG OCEANS ARE RULED BY BIG FISHES

Independent agencies have always remained but it is the multinats that have the scale to train talent and reorient clients for tomorrow

For the last couple of years independent agencies have been in the news. More than half of these have been started by creative people who left bigger agencies to start operations. Suddenly everybody is wondering what this development means from a the long-term perspective. In my opinion, the course of independents gets decided by the vision of the bigger agencies. They are the ones with a window to where the world of communications is headed.

In their early days of going global, many multinationals in many markets made the mistake of parachuting large numbers of ex-pats to duplicate their creative magic at the other end of the world. This left a huge gap for the rise of independent agencies that understood local cultures and made intuitive connections with local consumers. Wiser with their experiences elsewhere, in India, multinationals have nurtured local talent over decades. The result is that the creative work from multinationals has not only grown, but also has a distinct Indian flavour. Indian arms of Leo Burnett and O&M have been Agency of the Year across global networks. So even as more small fish swim by, the big fish in India have evolved.

As far as independent agencies go, they will continue to crop up and win some businesses. Many of these wins will be based on the illustrious past life of their creative founders while working for multinational agencies; and specifically on personal client relationships. But independents that want to grow beyond a clutch of accounts and achieve scale will have to go in for tie-ups. As client base grows, an agency needs the best creative pool working with it. Multinationals stand a better chance of attracting and retaining fresh talent with better pay scales, opportunities and training. At the end of the day, it’s a big ocean out there. And big oceans are ruled by big fishes.

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Monday, October 05, 2009

That, in short, summarises the branding conundrum of VLCC!

The brand, that has been a certified Superbrand, is more known for Vandana Luthra than for the various businesses her beauty enterprise spawns. Can Vandana change this paradox? But hey, is it really an issue? Angushman Paul takes up the weighty issue...

On another front, to perhaps counter Shahnaz Hussein’s worldwide ‘Customer Relationship Management’ system, Vandana has appointed one of the world’s largest specialized below-the-line marketing services agencies, 141 Sercon, a contract to manage the VLCC call centre operations. Aegis Communication (from the well-known Essar Group) is the BPO providing primary services for the venture. Interestingly, Marico with its brand ‘Kaya’ is also planning to start a similar call center model through KPO.

Analysts claims that in the beauty and healthcare business, its essential to give a personal touch in services and therefore, the CRM system and call centers help. But that spawns a critical debate. Why has Vandana taken so much time to undertake these strategies, despite being one of the first movers in this segment? And why now, at a time of economic slowdown when competition in the beauty and wellness business is thickening up like anything? Aren’t her finances being run extremely dry because of such plans?

Vandana is unperturbed on such an argument, “Our USP is totally different from any other brand and our target audience is also different – we cater to many institutional buyers with our various services.” Institutional buyers are one big focus, more due to the recent change in the attitude of corporations that have become more focused on the wellness and health maintenance of its top managers.

But how important does she consider the creation of a sustainable brand, our primary question? “My mother ran a dancing school and she was very popular among her students, but she never though of branding her school, and today, nobody knows about her school. So, from personal experience, I knew that for long run sustainability, one needs to create a brand,” accepts Vandana. And she’s added corporate transparency to that promise, with Ernst & Young being the official auditor for VLCC (which is the only company in the industry undertaking such measures), a learning she obtained from her father’s work experiences at Siemens.

But strategically, does VLCC really have it in itself to one day become a glorious Fortune 500 company? Many decades ago, in 1946, a young woman called Josephine Esther Mentzer asked the same question for her company that offered four simple beauty and care solutions. She realised that the key to success was purely brand building. Today her company, named after her husband, is the world’s largest purely beauty care and cosmetics company, selling a mind numbing $7 billion worth products to women and men globally. Ranked 352 in the Fortune 500 list of 2009, Estée Lauder is known for the quality of its brand universally. Vandana, if she can, so can you... but all in good time...

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Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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